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The United States has one of the largest automotive markets in the world and is home to many global vehicle and auto parts manufacturers. During the 1930s British automotive production continued to increase steadily, in contrast to American production, and so the smaller companies were not forced to compete for a shrinking market. But even at time of unveiling it Steve Jobs just claimed he wanted a small piece of the pie.

It already exhibited significant growth under the Motor Industry Development Programme (MIDP), doubling in size since 1994. The sharing economy can just as easily be seen as a market response to people trying to retain a semblance of the services and conveniences that are fast becoming unaffordable for them. Automotive cyber security is a critical concern for vehicle manufacturers and their customers. Diverging markets will open opportunities for new players, which will initially focus on a few selected …

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