Information About the Google Penguin 4.0 Update
Finally, the wait is over, because the new Google Penguin 4.0 update is now available.
What is penguin?
The first penguin update was first launched in the year 2012 and in the month of April. Penguin was made to capture websites that are spamming the search results. Especially, those sites that are were using scheme links to manipulate the rankings in search results. Penguin basically removes inorganic links. Before these links were devalued and must be replaced so it can be recovered in the search rankings. The recovery process before can really take time. A good thing there was a penguin update.
Penguin 4.0 is the latest and actually the last penguin update.
Here are the newest features of Penguin 4.0:
All of the websites all over the world will experience the same impact of penguin 4.0, because they were released in all of the countries all over the world at the same time.
The new penguin 4.0 is now real time. This just means that every time google updates the rankings of every page changes and even its information. So any impact can easily and quickly be noticed even if it is positive or negative.
Since the new penguin 4.0 is now real time you can easily and quickly recover from the Google penalty. You can quickly see results on your website, if you improve your website and remove the harmful links on your website and when google is done recrawling your website.
The new penguin 4.0 update is not a filter but is a part of the core algorithm of Google. This is the reason why it is the last update. You just need to closely monitor the backline profile of your website.
The new Penguin 4.0 is more granular. Which means that the algorithm is more focused on certain pages that has bad and toxic links instead of focusing at the whole website. That is why you need to focus on the pages of of your website regularly.
Here are the things that you can do in order for you not to get penalized:
You should closely check your position in SERPs. You should have email alerts so you can easily be informed in case your position changes. Do not only track the keywords that is used for your ranking, but other subdivision keywords.
It is important that your backlink profile is clean and healthy. Regularly check new and old backlinks. That is why you need to audit the backlink of your website. Since the latest penguin update is more granular.