Information on the Google Penguin 4 Update
Know that Google has introduced the Penguin Update to be able to catch the sites that are known to be spamming the search results, particularly those doing so by buying links or through getting them with the link networks made mainly to boost the Google rankings. If a new Penguin Update is released, the websites that have taken action to avoid the bad links or eliminate the spam can get rankings. New sites not caught in the past might get trapped in Penguin. The false positive sites which were caught by mistake, can escape.
The Penguin 4 was announced and such can be a boon for the legitimate SEO companies out there. The algorithm of this devalues the links instead of punishing the sites. Penguin is baked in Google’s core algorithm and this updates real time. The feasibility of the negative SEO is being reduced too. The new Penguin is also known to be more granular. The new updated pushes the SEO much closer to real marketing. This is quite a relief with a lot of sites that waited for over 2 years.
When your site got affected by Penguin, then the whole site was demoted in search and there is no clear explanation or no instruction as to how to be able to recover. With the strictness of Penguin, along with the misinformation that is surrounding the algorithm, made a negative environment and also argumentative relationships between Google as well as business owners.
Be aware that Google can prevent spam fro having those results manipulated but now site owners won’t need to live in fear of the crippling penalty from Google and also the questionable recovery. Those manual actions may still be there but they are now made by the people who have a lot better when it comes to knowing the intent behind such links. The manual penalties are actually a lot easier to know in the recovery as well as the application.
With the Google Penguin 4 update, there is real time updating. With this data, the data of Penguin is refreshed in real time and due to this, the changes will be visible in a lot faster way. This will be evident after the reindexing and the recrawling of the page. Due to the move to Penguin 4, Google can evaluate the links more quickly.
This means that you don’t have to use Penguin refreshers or there are no updates to recover. According to Google, they will not comment on those refreshes in the future. Such is a great news and should relieve more fear, misinformation and uncertainty that surrounds the Penguin. No more refreshes for the site owners due to the update made in the Penguin 4.
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