The Auto Industry’s Real Challenge

KUKA is the world’s leading provider of production systems in the automotive industry. Don’t forget employees, labor is a big factor in the slim margins of the auto industry. From gas and diesel to electric and autonomous vehicles, technological advances have made this a time of great opportunity for the auto industry. I use to and still do run to Lisa and Chris ever time I have an automotive question. With battery costs potentially decreasing to $150 to $200 per kilowatt-hour over the next decade, electrified vehicles will achieve cost competitiveness with conventional vehicles, creating the most significant catalyst for market penetration.automotive industry

For automotive marketers, it is critical to understand your market—both current and future—inside and out. If you are an executive at an OEM or an auto equipment supplier, your strategic acumen — your ability to place your company in the vanguard of product trends without running afoul of …