South Africa’s automotive industry is a global, turbo-charged engine for the manufacture and export of vehicles and components. Gore provides the technological acumen, deep commitment to quality and wide range of products that help Tier-1, -2 and -3 manufacturers succeed in the auto industry. If you are interested in following up on this, do a Google or Bing news search using the names of big automakers and the following cities: Monterrey, Saltillo, Celeya, Guanajuato. The problem is that the used car market is dominated by unorganised players and a large chunk of its sales come from non-metro consumers.
Success in 2030 will require automotive players to shift to a continuous process of anticipating new market trends, exploring alternatives and complements to the traditional business model, and exploring new mobility business models and their economic and consumer viability.
For automotive marketers, it is critical to understand your market—both current and future—inside …