Google Penguin 4.0 and Search Engine Rankings
Google Penguin 4.0 is the most recent algorithm update from the said search engine. Google has placed Penguin in its core ranking algorithm. Any changes done on your website will be reflected or refreshed in real time so you will see the affected pages after it has been reindexed.
The current Penguin has also become granular which means that it devalues spam by adjusting ranking based on spam signals instead of the rankings depending on the whole website. This means that Penguin influences specific pages, sections or wide scope of a website.
Will this then affect SEO specialists and website owners?
Aside from noticing your traffic lessening, you can find other indications that your website has been penalized. Here are some of these observations.
There are suggestions that if you look at keyword rankings, then it can indicate a penalty, aside from traffic drops.
Another indicator that you website is penalized is a decrease in sales, conversions and click-through rates.
If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.
Google will not send you any notification regarding the impact of the algorithm. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
If you notice that your internal pages are starting to rank higher than your optimized pages then it is time to check if your website has been penalized. It is bad when wrong pages rank in search results. Because to convince people to visit your site, you have to deliver the best search results possible to your targeted users. Customers that end up in wrong pages will not stay on the site but leave it as soon as possible.
If your site does not appear on top of the SERP inspire of using your brand terms, then you should check if your website is penalized.
If the above things have happened to your site then check if your domain is under penalty so you can develop a recovery plan.
The aim of the Google update is so that the user’s search experience is improved. With these updates, SEO specialists and website owners are encouraged to change the way they work and eliminate the use of black hat SEO techniques.
Penguin 4.0 has many benefits to SEO and here they are.
Now with the new update, it will be faster for SEO specialists to restore ranking and traffic issues.
While before it data was periodically refreshed, but with Penguin 4.0 data is refreshed in real time. Actions will be assessed in real time so if you remove links, then refreshing It will show that results of that action.
Penguin 4.0 update is believed to be a win-win game. IF SEO specialists and website owners use white hat SEO techniques then they will be rewarded accordingly. Users will be able to appreciate SERP more.