What is the Google Penguin Update?
Recently, Google has been frustrating bad SEO practices and as a result it has developed a new and improved update called Google Penguin 4 Update which has helped its online users to avoid spam search results that can be manipulated with flagrant and low quality content. Have you ever heard of the Web spam update? If yes, then the Penguin algorithm is similar to it yet it has been modified. On April 24,2012, Google had updated the Penguin algorithm which aims to boost all the efforts of the Panda update to differentiate between bad SEO practices and white hat SEO practices. Most webmasters who have uphold to ethical and good SEO practices have already received a much higher rankings for their online pages.
Due to the new Penguin update, these webmasters who have practiced manipulative and bad SEO practices can now receive warning signs and messages including”unnatural links detected” and they are now suffering a huge down grade in their web page ratings. But the question that remains with SEO webmasters and consultants is how the Google Penguin Update will influence or affect SEO. From now on, many web experts and masters must be very careful with their page optimization services because if the Penguin update will notice any deviation from white hat SEO practices then immediately it will result in penalties.
Generally, most websites have to compete just to have high rankings or ratings in search engine results. As a result, some companies have tried to manipulate the linking and some SEO tactics just for them to be on top of their rivals and competitors. But with the new Penguin algorithm, this can minimize the manipulative issues and spam problems. The top roles of the new Penguin algorithm is to prevent or stop bad SEO practices that can cause spamming issues that can manipulate page rankings on the engine results pages, to promote or reward webmasters that have relevant information or to scrutinize their content originality, to boost the page rankings with great user experience, to know or decide if the web pages are currently incorporating excessive industry jargon and to simple increase the web rankings of sites that have adopted crawl ability.
With the new Google Penguin update, back linking practices and tactics in sites that have no relevant information and content will no longer affect or influence search engine ranking mechanisms. Google would now have the mission to frustrate webmaster that practice bad SEO practices and offer high quality content or better search visibility to those who don’t. Many SEO webmasters and consultants should make sure that their online contents offer relevant and useful information to users as opposed to accepting measures to appease these search engine spiders. This is because the useful and helpful page contents are now getting rewards from the Penguin update.