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Techniques of Marketing for Accountants and Bookkeepers At the moment, companies in the country are finding things hard because the financial crisis of 2008 left a lot of businesses struggling, accounting firms are one of the business groups that have not really been affected. The major problem of the accountants however, is that business owners rarely change accountants that’s the reason why they are having a hard time finding new clients. Businesses may change other personnel such as website designer, delivery firm, but changing accountants is a rare happening. Most of the time, accountants prefer to choose clients that are large or medium rather than new companies, startups or sole starters because the annual payments are higher but because most businesses do not change and chop accountants easily, lead generation is difficult. What accountants should do is that they should take what they can get rather than choosing clients and this is very frustrating for them. Finding an idea for a new business is difficult. In a normal business, the sales process is that target is identifies and the approached, but when it comes to the sales process of accountancy, clients come to you, which is very different form the normal sales process. This makes the sales process unique and special that it needs a one of a kind marketing zest. Reactive marketing or networking may be much suitable for accountancy businesses rather than the traditional ones.
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Letting as many businesses know you are there, so that as and when an opportunity comes up, they will think of you is how reactive marketing is conducted. By advertising, sponsoring business events or by direct marketing to each business, this can be possible. Implementing direct marketing will be hard because the response would depend very much on the need. Internet advertising or having a website that appears high for relevant search terms that incoming enquiries are plentiful can be considered as reactive marketing. Because of the fact that a lot of business owners really as friends or family for recommendations, networking is quite popular for the accountants. Many accountants usually set up breakfast meetings and online networking forums because of this reason and it seems to work quite well.
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Marketing for accountants and bookkeepers have been offered by several specialist agencies that have a specialist’s knowledge that will help create a name, a brand and generate new clients. Any firm should be careful in choosing the right marketing company because the marketing and sales process for accountancy businesses and bookkeepers is a special and unique task. Because of this, one must select a marketing company that has worked with businesses in the sector before, that understands the sales process and has a track record of producing results.