E-COMMERCE CUSTOMER BUSINESS. E-commerce is the buying and selling of products and services or transmitting a fund or data over an electric network This kind of business is mostly based on the online transactions without physical contacts of the buyer and the seller. Technological development has seen to it that people do not need to move from one shop to another looking for goods and services. Carrying out business over the internet has been made easy and convenient by e-commerce. The products are posted on the websites of the business for the potential customers to see and the make online orders and payments before the products are availed to them. The business transactions in the e-commerce are carried out in different forms. One 0of the type of e-commerce forms is businesses to business where one business carry out business with another same business or different one. Another form where business is transacted between the business and the final consumers of the product is called business to consumers. Another form is consumer to consumer where the transaction is done between two or more final consumers of a product. E-commerce trader deal with customers on a daily basis and is thus required to be customer focused. It therefore calls for proper strategies that will ensure that the customers are satisfied by ensuring that their needs are met in the best way possible. Customers being a key factor in an e-commerce business, quality customer’s service is a fundamental strategy. Growth of the business should also translate to the increase in customer service strategy. Business should learn from the real experience that the customers are having and aim at delivering the excellent services consistently. The business should also ensure that it retain the customers that it has. It is quite expensive to attract new customers than to retain the ones that the business already have. This can be realized by being in constant contact with is existing customers by informing them of any changes or any new products that the business has. Business should also ensure that it gathers information that is beneficial to customers such as the products colors that are mostly preferred by the customers. This informed data makes the customers to feel that their interest is being catered for by the business. Money back guarantee is also a major factor to consider in building trust in the mind of customers in e-commerce business. Necessary changes are made towards improving the business by conducting constant review of the customers feedback. Quality services and the easily available good and services are key to maintain smooth transaction of business in e-commerce. It thus call upon traders to focus on quality in order to make more profits.